Authenticity is essential in green marketing. c. an indirect influence on the performance of marketing activities. To point you in the right direction, however, I’ve listed below of some of the best and worst work environments I’ve encountered -- as an employee, an entrepreneur and consultant. Companies risk being labeled as dishonest if their business practices don't match their green marketing messages, so they must ensure they're practicing what they're preaching. Marketing Environment can be defined as the various internal and external factors that surround the business on a day to day basis and influence the marketing strategies and other operations of the firm. As we know from our lesson on the marketing environment the wider macroenvironment impacts upon how marketing managers make decisions. e. slow, with infrequent fluctuations. During this lesson we’re going to look at how we audit and evaluate our external business environment.There are a number of acronyms which are popular for doing this including PEST … Harshit is planning a start up a venture for offering mobile pet care services at door step. 61. b. composed of variables independent of one another. The marketing environment is best described as being a) composed of controllable variables. Environmental sustainability is responsibly interacting with the planet to maintain natural resources and not jeopardize the ability for future generations to meet their needs. d) dynamic and changing. First, the best: 2 Marketing activities are Correct Answer: used by all sizes of organizations including for-profit, nonprofit, and government agencies. e) slow, with infrequent fluctuations. (a) Controllable factor (b) Non-controllable factor (c) Environmental factor (d) None of the above. Give examples to illustrate. The marketing environment is best described as being a. composed of controllable variables. Identify the type of marketing factor being described in the above line. This lesson is about PESTEL analysis. Governments, industry, non-profits, and environmental agencies all have different definitions of environmental sustainability and approaches to the issue. The Definition of Marketing Environment. In what ways are the components of P&G’s marketing mix being affected by the situation described in this case ? 3. Answer The external marketing environment has shifted the marketing mix of P&G . c) an indirect influence on the performance of marketing activities. Earlier P&G used to market products mainly for the middle class but due to change in economy middle class population is shrinking. PESTEL Model. Answer: a Explanation: (a) It is promotion. Green marketing begins with a company actually implementing and practicing sustainable business methods. d. dynamic and changing. b) composed of variables independent of one another. 81. 1 Marketing management is defined as a process of Correct Answer: planning, organizing, implementing, and controlling marketing activities. Answer/Explanation.
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